I'm surprised to say this, but I like the Kindle ads. I have an ad-free Kindle and I got the ad-supported version for my wife (she was on the fence about getting a Kindle at all, and knowing it was cheaper compelled her to finally get it). The ads are pretty great! As the blog post says, they are unobtrusive and only displayed when the Kindle is off. More importantly, though, they are sometimes useful. The first few ads that I ended up clicking on were "$5 off any Amazon purchase" and "Buy any one of these 100 bestselling business eBooks for $1." Yes, there are ads that have nothing to do with Amazon or books, but the fact that I occasionally see an ad that makes me go "Wow, I will use this!" is pretty unexpected and pleasant. If my Kindle 3 ever breaks, I plan to replace it with the ad-supported version.