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And yet the post also suggests members of the company should talk as individuals, not as the company. Which is… a tough row to hoe.

Indeed. Even if those company members aren't outspoken on political matters, people will dig up their politics. Consider the case of Brendan Eich.

I guess a corollary then is to make sure all your members don't have odious personal politics

Indeed, BTS was never the same once Eich got the boot.