There were 10 search engines when Google launched, and a megalith called Yahoo dominating the Internet.
There were 10 search engines when Google launched, and a megalith called Yahoo dominating the Internet.
Emphasis added. It took putting the right money and the right minds towards doing it well. There aren't a lot of SaaS ideas that scale to close to 100% of world population that don't yet have an incumbent. Tiktok was lucky that Twitter dumped Vine. Zoom was lucky that Skype, Hangouts, Facetime dropped the ball by trying to keep their users in walled gardens, and not really solving the teleconference problem well.
So they are big because they were there early. But being there early didn't guarantee you'd get big.
Search technology wasn't new or innovative, the innovation was when Google bolted on AdWords.
Call me shallow, but I liked the simple, distraction free landing page and the "feeling lucky" button.
Altavista was certainly better than what came before, but you had to get your query just right in order to find what you wanted. And if you couldn't find the right words for the query, you were sunk. With Google, you could get ok-ish results with a sub-standard query, and the ok-ish results would often help you figure out a better query.