Even weak/incomplete AI results tends to fuel the imagination, we can easily fill the gaps with anything from fiction or our own dreams.
On the contrary, when AI works and is strong (like with chess) we stop calling it AI and start seeing it for what it is.
Stockfish is called a chess engine. Not an AI.
And the algorithm behind current chess engines is not super smart, it is mostly brute force.
The trick is to avoid doing brute force at every move, but instead doing the grunt work once a huge computer and store everything in a compact form.