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Their new market is heavy texters. Corporate US has all but given up on the platform, with an avalanche of switching to Android and iOS.

If you want a cheap phone with an inexpensive text-messaging plan, RIM is your go-to device.

but in Europe it tends to be used a lot by teenagers and young adults for extensive messaging thanks to BBM + good keyboard.

Actually the same is true in the US for people who want cheap plans.

A lot of companies that are still using blackberries are eyeing alternatives that they want to start using once their contracts run out. Several smaller companies I have spoke to used to be entirely Blackberry shops, but have recently switched to iPhone's and Android devices.