The customer for YouTube is definitely the advertisers I do agree there.
I think the relationship between YT and creators is more akin to an event venue, definitely nothing like broadcasting. In venues, the relationship is symbiotic, without artists there would be no events, without venues, artists would have no where to host a large audience. YT similarly does not have an audience without it's creators, and so it requires their work.
YT is of course a mixed bag, since there are lots of accounts that treat it more like a video hosting platform. But for those making it their business to make YouTube videos, it's definitely a commercial relationship.