Co-Founding Considered Harmful
florentcrivello.com
florentcrivello.com
That first additional worker is a major first hurdle. Putting it off until later can make it even more daunting. Solo-dev means that certain verticals become very easy, e.g. the technicals. But a successful business has 2-3 really important parts that are more "horizontal" like good communication or business skills. Having multiple people really increases the easy of filling in that gap.
In fact, I am really curious how other solo-devs solve these problems. From what I've seen, they basically don't and get by because the competition is sparse or they get lucky and they get help from not another founder, but someone that is heavily invested and acts as a strong advisor.
There's also the option of just doing everything yourself by learning to be good at multiple things and taking much longer. Which is pretty high risk in that it's very sink or swim since those additional skills are unlikely to ever be useful outside of the startup the founder is working on. It's what I opted for, and we'll so how that works out.
It will likely take a lot longer than you expect, sucking your whole life into it. Set a hard stop for yourself ahead of time, so that you know when to quit and try something else in life.
Not sure why you say the skills aren't useful outside of the startup, sales for example is extremely good at teaching interpersonal communication.
(I'm a programmer who worked in communications a bit.)
Learning all aspects of running a business is definitely plausible, but actually doing all the work becomes a logistical nightmare of opportunity costs very quickly.
This was recommended to me by Jon Yongfook who got to 10k MRR this way last year and is now at 50k MRR, all by following this pattern [0]. He's also an engineer by trade but found that this alternating business and engineering week approach is extremely effective for solo founders, especially solo engineers who'd usually let their marketing fall by the wayside as they focus on coding then wonder how their startup failed after they got no customers.
So if you know you want take this approach, make sure to do your market research beforehand and see that it's an economically viable approach. It works great for something like Bannerbear where the clients can just find another way to make images for a week or so. If it's something crucial to client deployment of their own products or if you're B2C, less so.
I realized that what I wanted to do is write software — the software that I wanted to write. I don’t want to build a business or an organization or make money.
So that’s what I do. Material luxuries and hedonic treadmills are a trap.
I love that the extension of this is “making friends considered harmful”, “trusting others considered harmful”, “forming professional relationships considered harmful (unless they’re subservient to your supreme vision, intellect and command)”
This reads like a very angry breakup letter.
I decided to keep going the solo-founder route precisely so that my social circle could be enlarged and enriched. Now I don't have to spend most of my time around tech bros and cofounders whose main interest in business. Instead, I cultivate my social relationships in completely unrelated domains: the arts, community outreach, my physical neighbourhood, religion/philosophy and other hobbies. That gives me both the motivation and the space to think and keep going at the business, because my work fuels something other than itself.
If you had a co-founder you wouldn’t have time for friends that are into art, philosophy, religion, neighborhoods, hobbies?
edit: To clarify, if I had a business partner that cost me that much, I would definitely sever from that relationship. I would consider that a failure of a single relationship rather than waxing poetic about how everybody would cost that much. To do so would be for me to put myself above theoretical individuals because of a single event.
That probably wouldn’t be the sort of error that I would see as reasonable when thinking about anybody I’d maybe do business with…
I've been thinking about the same thing, but most solo founders or "digital nomads" i've met are actually working in marketing, affiliate or social media, not really coding, or SAAS.
I wonder if it's feasible.
https://bothsidesofthetable.com/the-co-founder-mythology-791...
Disclaimer: I am an initial founder with a minority shareholding, and it truely sucks (even though the business is a centipede (very very approximately 1/100 of a unicorn).
I am a geek engineer type. If I were coaching a younger me, I would mostly be encouraging learning soft people skills (negotiation, influence, reading others, etcetera). I still tend to get sidetracked on yak shaving (the quest for perfection in a very narrow area, rather than good enough then focus on the next most important thing). I made okay decisions given who I was, so I am not unhappy with myself. I have been improving myself, but not fast enough!
Article also presents a very outdated view: more equity means more motivation. According to two-factor theory [0], equity is not a motivation factor.
I don’t have any experience with the topic of vesting, but I will have a go at explaining how I see it.
Investment risk reduces as the years go on. If you are ever investing your time, make sure you get an appropriate return for your risk. Ownership hardly matters if the company fails. Very complicated for poor company. However for a successful company, you as a founder presumably helped make it successful, so you deserve some ownership share (ownership matters the most when a business is very successful). You rightly point out that ownership amounts are contentious and they virtually always are because everything is a compromise with huge unknowns.
I presume 4 years is just a rule of thumb for VC funded businesses - fast growth is expected and VC investments will dilute ownership and control. For a slower growth self-funded (bootstrapped) business, maybe more years is appropriate, but you definitely don’t want a zero-risk 10th year ownership percentage to be as valuable as the immense-risk first year.
I personally would be more worried about “reverse dilution” provisions. Quote from a comment on the AVC blog: “Based on typical founder vesting provisions, if a founder leaves, [their] unvested shares are forfeited thereby effectively providing reverse dilution to the rest of the shareholders – including the investors who will now own x% + y%.” (not sure if this is true, the use of the word “forfeited” is poor because AFAIK shares are actually compulsorily bought back by the company).
Example.
Let’s say you have technical founder Zak (current job pays $200k), non-technical founder Bob (current job pays $200k), and angel investor Sue with $200k to invest. Business is to prove market in a year with a MVP, and then get VC funding to grow the business. They agree on a valuation of $1 million for their company, sign standard agreements that Zak and Bob vest over 4 years with a 1 year cliff.
Cap table at founding is 40% Zak (common shares), 40% Bob (common shares) and 20% Sue (preferential shares). They use free cookie cutter legal founding documents from a website. Zak and Bob get paid $100k each for the first year by the business.
At the end of year one, they get a VC round, $1 million for 25%.
Cap table is now 25% VC (preferential), 15% Angel Sue (preferential), 30% Zak (common) and 30% Bob (common).
Zak and Bob increase their salary to $200k.
After another year Zak, Sue and the VC decide to kick Bob out (replacing with VC suggested CEO etcetera). The company buys back Bob’s unvested shares (15% of cap table) for 0.00001 cents per share (par value - total cost less than $1), and the company cancels the shares (not putting into treasury - not owning itself recursively!). There is no acceleration for Bob because it is not a sale or IPO.
Cap table is now: 29.4% VC (preferential), 17.6% Angel Sue (preferential), 35.4% Zak (common), 17.6% Bob (common).
Note that Bob’s ownership weirdly went up from 15% to 17.6% - maybe not obvious. Also note that before the one year cliff everyone had a huge financial incentive to sack Bob before Bob’s shares vested.
Also note that Zak and Bob have invested $100k each (opportunity cost from having $100k less pretax salary in the first year), yet they only got common shares and not preferential shares. Their actual investment is around $70k each at post tax marginal rate, so they avoid some tax (depending on capital gains taxes etcetera). And investing “marginal dollars” because the first dollar one earns pays expenses, and the last dollar one earns is disposable income (assuming one can vary one’s income).
The above is a very simple case. I would be interested to see proper write-up of actual situations and how circumstances played out in reality.
Personally I think you want to spend as little time worrying about all the things that could go wrong, or how you could be shafted. You can’t protect yourself against the unlimited ways shit can fuck up. Choose founders and investors that have integrity. Choose founders and investors that have incentives to display integrity to others. Go with default agreements regardless of the obvious massive flaws and imbalances.
Spend your time focusing on building a successful business. Excessive profit can prevent or resolve most problems.
This article is also not purely true, I’m certain there are cofounders that work perfectly together and people who are better at selecting them for themselves. I think the stuff about handling high stress situations is very useful and testing that somehow seems like a good idea. I’m not sure how many difficult situations I’ve had with my best friend to be honest, let alone a stranger.
I find it really surprising that a solo cofounder is more likely to succeed. Can anyone refute or confirm this?
If you have a specific destination in mind it is certainly better to remain the captain. Naivity in dealing with other people has killed many great ideas and therefore some warnings are appropriate.
The topic of my post was a benign “I think this article is kind of silly” point. The topic of your response is that criticism is a “power move”? And your impulse is to yourself criticize?
When your wellbeing gets put into other people's hands it's super stressful, and if they fuck up, or you fuck up, or even if you just argue with them, then it's way, way more stressful than if you're just doing things on your own. The stress leads to a relationship death spiral, and then you end up losing everything. Not having cofounders won't stop you from making mistakes, but it will prevent the relationship/business death spiral.
I've always said that I prefer to make my own mistakes, instead of implementing other people's. I wish I'd listened to my own advice before I brought in co-founders for my previous business; my next caper is going to be 100% solo.
Having previously started and exiting a 2-founder 50/50 business, I wouldn't do it again. I might give equity, but even that can be very tricky. See for example the case of Craigslist having a minority shareholder who sold his shares to eBay. The original minority shareholder may not have caused the other shareholders any problems, but having a large competing corporation as a minority shareholder is a whole 'nother thing.
My point is, there has to be some kind of “tie-breaker” that isn’t biased/random. Whether that is a “fact” that something falls into someone’s “domain” or whether it’s a person. 50/50 just doesn’t seem realistic or a recipe for stress.
I realize it’s fairly pointless to ask, but why does this feel so threatening to you? Is it “smart person doesn’t need me – can make shitload of money without conforming to my social norms / letting me freeload”? ;)
I'm not saying solo vs group isn't significant. It is. But you have to make a call and run with it. Reading more articles about it won't help. Everyone's situation is different. Successful entrepreneurs are above all resourceful. Don't get caught playing house.
It sounds like it stems from insecurity.
People on shrooms have visions too. Putin doesn't let anyone control his vision. Both would be better off listening
Forensic evidence tells nothing to the average joe, but get the right man for the job and they will tell you who is the killer.
The great libraries of the world tells nothing to the illiterate.
Interrogating data is a special skill, requires understanding of both the industru/domain and statistics in general. It actually is rare to have both.
- It is based on Kickstarter data only, which tend to be specific business models.
- The metric of success is a self-reported "still alive" status, not valuation or other size criteria. Results can be equally explained as "solo founders are less likely to officially close failed businesses than teams".
Maybe this is exclusively a networking or proximity problem but considering the tech circles I run in internationally, there just isn't an abundant amount of people I want to do business with as partners. And frankly, yes, it is because most people are woefully underqualified.
There are undoubtedly people on HN that you and I run into on a regular reading basis who have more knowledge in a random technical space than most people on the planet. There just aren't a ton of us the further you go in.
Let's not get carried away here, one person working in ANY space in the world for a short amount of time making the right decisions can very quickly become a top 1% knowledge carrier in a field with low intellectual barriers to entry. When you hear people you think are bragging about being a top person in their field, the reality is more like there are only 10,000 participants in 7 billion people on the planet, and 20% of those 10,000 are actively working on their problem.
I've considered cofounders twice, maybe three times, in my life. As far as my experience takes me, they're not frequent occurrences. You will have an expiration on how many life experiences will allow you the affordances to meet these types of people organically.
Otherwise, you need to find a cofounder through a Y Combinator-like space. And frankly, I don't see the value in that other than the immediate logarithmic fall-off of early labor split between two members with skin in the game.
So the probability space is already working against you. I'm certain there is an obvious flaw with my thinking like, having to cofounders with specialties across two spaces is undervalued, but even then you just are not going to run into enough people in your life who you're going to say, yes I want to do business with this person for 10-20+ years. Warren Buffetts and Charlie Mungers or otherwise good friends, true partners in business, are not popping up left and right. You can't pick one up at your corner store Circle K.
Edit: There are other cofounders besides technical ones, but the same truths hold across disciplines as well.
I think this is the attitude tech accelerators are actively trying to avoid when they look for startups with more than one founder. The most important thing by far in a startup is the ability of the founders to work with other people - to be successful in an accelwrator you'll need to work with the accelerator team, other founders, investors, people you hire, and your customers. Having a co-founder or two is a strong signal that you can do that. You will have no control whatsoever over who most of those people are, or how "qualified" they might be. You have to have the ability to get on well with them and work with them no matter what.
That doesn't mean you can't be a solo founder and succeed. People do that. It just means you're much less likely to succeed in an accelerator if you can't demonstrate the ability to work well with others.
FWIW, the actual recommendations in the article are a lot more nuanced than the rather inflammatory title. I for one appreciated it, if nothing more than as something to counter the prevailing propaganda in the valley around how having a cofounder always increases your chances to succeed, even though cofounder conflict consistently ranks as one of the top startup killers. I especially concur with the conjecture that "cofounder dating" (and services that facilitate and encourage it) likely leads overwhelmingly to bad outcomes for the vast majority of cases, and people might have better chances to succeed as a solo founder than to resort to founding with someone they've been on just a handful of "dates" with.
But there are certainly some key aspects which do help a lot:
- Start with why(Simon Sinek)
- Move (preferably were there is higher return - similar to hill climbing algorithms)
- Discipline, Focus & Persistence
- Improve your social intelligence
- Learn about power dynamics (Power from Jeffrey Pfeffer)
Though I think it's totally valid to want to try the cofounder approach if you've tried the solo approach and just totally hated it and never want to do it again. I think there are probably also plenty of founders out there who have had a bad cofounder experience and would only consider solo-founding for their next venture.
People act like raising money is easy. It's not.
If you put millions in one horse, and there are thousands or millions of horses to choose from, I suppose you can say it is the same.
Making money consistently from horse betting is also really really hard. If not, many people would have been millionaires from horse betting already.
It's called capitalism! Use your capital wisely, once you are up, it's hard to fall. Look at this recession(?) millionaires doing just fine. I won't argue on weather it's betting or investing. It seems hard now because investors put put seat belt on.
> People act like raising money is easy. It's not.
I see the startup being viewed as an active while in the market money try hard to park itself somewhere. It's always money that being actively finding a place to go. It's in investors' hands so it's in investors' mood / vision / dream / hype / media they consume / trend blah blah. Your startups being good is less than half of story.
"The research is based on a survey of creators for thousands of Kickstarter projects between 2009 and May 2015." Article is using kickstarter data, which was questionable in the beginning but now as kickstarter has greyed out would be even more questionable. What about using actual VC-backed company data? If you look there, solo founders are not only the (extremely large) exception, but they also have lower valuations and success rates.
Founding a company is extremely difficult and there is a huge amount of stuff to take care of. If you cannot find someone(s) you can delegate a portion of that work to, you will suffer. It's a signal for investors because it's a huge buy-in to become a co-founder, and solo founders burn out all the time.
Using kickstarter to share advice on VC isn't just misleading, it's downright harmful.
Every indication suggests you need a cofounder to achieve success in a VC startup where momentum matters most. In the bootstrapped startup it appears an individual founder is fine so long as the business is built on a valid premise: product excellence and some customer or business partner willing to endure your early failures.
Isn't this exactly what the author is talking about.
That the VC industry biases against solo founders and so they end up with less term sheets during a round and thus lower valuation and lower success rate.
The take away, even assuming that "on paper" solo founding is better, if you want to start a VC-backed company (or a company which will eventually raise VC money) this really isn't the topic to get quixotic about and you should get at least one co-founder so you can improve your chances.
A VC-backed company, as opposed to a kickstarter project, is a company which starts from zero and then is worth a billion dollars in five years. That involves exponential growth and stress which, unless you've attempted it, you can't even imagine.
Potential solo founders: knock yourselves out, but when you've gotten your 100th "no" and your cash reserves are running on fumes, this author and their flawed research paper they are citing out of context will be of little comfort.
I do agree that solo founders should probably find a co-founder in order to raise but that has nothing to do with potential success and everything to do with optimising for what VCs expect.
It seems like they didn't look at the current most successful companies founding history.
Would that make it too easy to force out a co-founder, with nothing? Just make it so unpleasant, in a game of chicken, that they leave?
Or to abandon a co-founder at the initial company, while taking know-how, customer/partner relationships, etc., and starting a new company doing the same thing that the initial company would do, but with a clean slate on sharing equity (co-founders and past investors)?
I'd guess an evil investor might like this agreement, so long as they'll be benefiting from the evil (e.g., cutting out a co-founder's share of equity). But what about investors who don't want the risk of losing to evil (e.g., know-how and relationships built with their money, leaving to found competitor in which they have no equity)?
IIRC, they have a preference for founders > 1 but it is not a strict rule. From an investment perspective this makes sense for a number of reasons.
Diversification at the top decision maker level may be seen as beneficial.
Bus factor is greater than or equal to 1. (vs exactly 1 for a solid founder) if a solo founder decides to pack it in or is the victim of a bus accident, the probability the startup will survive, in the early stages and maybe much longer, is approximately zero.
Separation of concerns may be possible. Sales/marketing/anything non-technical + technical is a powerful combination if both are scrappy. Getting a solo founder that’s good at both is exceedingly rare.
I am certain the list goes on and I may not have even touched on the most important points that YC values.
My own experience, however, is that if you are not selecting cofounders from a pool that meets or exceeds your own level of ambition/dedication and skill, you are almost certainly going to fail.
I would argue, if you don’t have access to the right people in your network when you form your initial business, the odds are much better if you wait and take on a cofounder at a later time, even if it feels like they weren’t there for the beginning. If your startup is remotely successful the future will be much longer than the short history of your company and the benefits of having a good cofounder will outweigh whatever equity you give up.
From an investor's pov that makes sense. Their investment is safer if they can force out a co-founder if he/she is not working out.
[1] https://www.ycombinator.com/library/5x-how-to-split-equity-a...
On the face of it, it seems like a good route — a neutral third party is able offer (professional) support, punch holes into your thinking, reflect back, ask great questions etc, without sacrificing your freedom and equity. Curious if solo-founder folks have tried the business coach approach and how does it compare?
These stories aren’t mine to tell so I won’t recount them in detail.. But, my god, you know how some people lose a friend group after a breakup? Imagine losing seven years of work and your standing in an industry because of a person you brought into your company four months before launch. Imagine not even wanting to bring them in in the first place.
Nope.
Build a company and hire good people.
Or perhaps, the meme exists to mitigate risk for VCs. Just in case the founder they invested a billion dollars into gets hit by a bus. (A non zero chance)
I agree that team conflict harms many companies, and is often cited as a common reason for startups failing.
However, I like to say starting a business is like raising a child, the child benefits from have two parents compared to one, But a village is even better.
Whether it's a marriage, or being a co-founder, understanding that you're in it for a long term, keeping a cool head, managing expectations, talking, apologising, and never humiliating the other goes a long way.
Flo is very different from most founders, imo. He's a silicon valley veteran and knows what he's doing... he's not a "typical" founder in the sense of being new to the industry and building something big before learning the ways of silicon valley. I mention this to say, for him specifically, founding his company this way was the best way to be successful. Kyle Vogt from Cruise (and JTV / Twitch) also comes to mind as another SV veteran who started solo but added a close friend (Daniel Kan) later on.
Flo's advice is pretty on point I'd argue. I was a solo founder who added 3 other cofounders (in terms of equity) later in our journey. We had worked together for multiple years by that point, and they were CRUCIAL to the business succeeding. If any of them left, our company simply wouldn't have worked at all.
We didn't succeed in building a successful long term business, but our tech and team joined meta in 2018.
I have never once regretted them as cofounders.
Originally I had a part-time "cofounder" who really siphoned off equity, but did little else in the grand scheme of the product. He was useful in moving the company forward, turning it from a science project into a real company, but I didn't know him and mostly was just looking for a cofounder because it was the thing to do.
I got into YC after firing him, and didn't add my "new cofounders" till 2 years after YC.
There is no one solution. Trustworthy cofounders who feel like people you would go to war with are great. Mercenaries are terrible.
You gotta be lucky to get along, and we get along disgustingly well. We hardly knew each other when we started and now it feels like we’ve been besties since primary school or something. That’s pure luck, like so many things.
But the way we’ve carried each other through hard times is, to me, irreplaceable.
Guess theres no one “only” way to do it. Suppose you gotta do what feels right for you, experiment, iterate and find something that makes you happy to do what you do.
If I am not happy doing something solo whats the use going solo and If I am not happy co-founding whats the use of doing it with a team?
- It is based on Kickstarter data only, which tend to be specific business models. - The metric of success is a self-reported "still alive" status, not valuation or other size criteria. Results can be equally explained as "solo founders are less likely to officially close failed businesses than teams".
Also, many successful co-founders end up hating each other by the end of a project, and often end up in epic legal battles. Getting your contracts clearly settled early does help prevent tax shenanigans that can hit a small firm hard. Example: if an ex-employee claims dependent contractor status on a return, than a business could be on the hook for a $70k government tax/pension bill.
Founders syndrome is an ugly disease, that quickly rots a firm back into a $90k glass-ceiling business. ;)
At my company, this means on average employees receive double the average equity given by other startups because there's more of it available to be shared.
As a solo founder, once you get past the initial hurdles of building the MVP, etc, and enter scale/growth mode, I highly recommend finding and hiring a COO. A good CEO/COO relationship is essentially the same as a founder/founder relationship.
Please don't do this - it's way too simplified. Who gets the company assets and liabilities when you split? You can't just split a 50/50 company; each asset and liability has to be given to one or the other, including the company itself.
Just build a great product and focus on your customers and it will self fund and you will have zero non essential people.
I am sorry, but the entire thread had the maturity of a 14 year old emo going 'society sucks man'
Same apply with business partner, only looking at the honey-moon without never considering that one day you may divorce and should talk seriously about mitigating all the consequences before it occurs, is the best path to failure and bankruptcy . Divorce is the first cause of personal bankruptcy in the world cause 99% of people never prepare for a potential divorce years before.
When you are young and broke at univ dorm it’s easy to share a commun fighting spirit with another and everything run smoothly. Year after when $ millions are at stake, it often turn out that lake of legal preparation is an open door for lot of dirty jobs.
There is no value in the CEO spending time on finance, accounting or legal.