NYT looks to gaming product to grow subscriptions

Sounds like the Wordle acquisition was a huge success for them. Some see it as a weekend engineering project, but the design was great. I think ultimately they were buying the brand even more than the existing user base (which they probably assumed would shrink by 90% because they bought it at Peak Wordle).

"The Times’ games are also valuable ad inventory, and the company has begun to experiment with merchandise and brand partnerships, including a Wordle board game produced with Hasbro and the integration of some of the Times’ partners directly into its games."