Based on what source exactly? Microsoft is about equivalent to privacy protections as Apple, if not more so.
Please compare the severity and extent of
https://en.wikipedia.org/wiki/Criticism_of_Microsoft#Privacy...
with
https://en.wikipedia.org/wiki/Criticism_of_Apple_Inc.
Depending on how you weigh the issues MSFT is far from equivalent on privacy
In general it feels like Apple has won the trust of the public, partially through good products, partially through good marketing.
[1]: https://mspoweruser.com/macos-big-sur-has-its-own-telemetry-...
Windows 10 is a privacy disaster compared to previous versions of Windows. They track every single app and website you open, what files you have on your PC, and much more.