They deserve it for supporting shit like Stadia. It's one rare case where smug, annoying assholes who are cheerleading the destruction of personal computing (and, if you pay attention, the slow abolition of private property) are facing some negative consequences.
I used to think that politely warning people about obvious consequences of their bad decisions it a reasonable way to go. That if you are eloquent enough and logical enough they will see the dangers. ("If you use this service right now, Google will control your games in the future.") That was a naive and stupid view. Most people have no imagination whatsoever. They are physically incapable of imagining a shitty situation directly caused by their own decisions and actions. They need a real-life example. Well, this is it.