The other half of the country will revolt, probably.
So the useless crap, the things that make inflation look not so bad, gets cut out.
Most of those people don't carefully track their expenses so they just know that they have less left over after paying for the necessities. A couple of them do track expenses carefully and when I was talking to them a few months ago they said that their personal inflation rates were at least 20% over the previous 12 months. I just checked heating fuel costs and they're up 36% from last year, which is less than I expected given what other people have said about their costs but it's still significant. It's definitely going to be a hard winter for a lot of people I know.
10% doesn't sound bad, but irl you're spending 30%+ while consuming less
Yes; that's why the number in the headline is 10%, not the 5% core number.
Because it is never that clear cut.
If food goes up by 2%, gas/electricity by 3% and TV/video games/cars by 2.5% you can say inflation is ~3%
If food goes up by 30%, gas/electricity by 100% and TV/video games/cars by 2.5% saying inflation is 10% by using magic maths is bullshit
(and frankly, to a small extent their argument is valid. If everyone switches from Coca-Cola to Pepsi, even if they do so because it's cheaper, then Coca-Cola has no place anymore in an inflation index. Prices are meant to affect buying behaviour and products must be allowed to replace each other)