When you invest in something you basically say that out of all possible options that were available to you, you predict the one you invest in will most likely (according to your risk assessment) bring profits.
If this was your best choice, WHY IN THE WORLD would you invest in something that is doing the opposite?
And there are other reasons not to play with borrowed money... Common sense says any kind of borrowed money costs.
Hedging is used in short term situations, where you want to insulate yourself from market fluctuations. Say you are Lufthansa and you have tight budget and you don't want your budget ruined by changes in fuel prices. Knowing how much fuel you will need and at what time, you hedge against those changes. It will cost you but you treat this cost like insurance against disruptions of your business.