People who play 1 match of 1 game 1 time per month seems like bad demographic to target for a gaming service.
Why do you feel that this is a bad demographic?
It’s basically perfect because people like me can’t really justify a console let alone a full fledged PC gaming setup and all the work that would entail.
Streaming services lose money the more they are used, the worst customer is the one who plays a lot and the best one is the one who doesn’t play at all.
Infrequent use is really ideal, and it would have suited me better than the alternatives too.
If I want to play God of War a few hours a month then paying 700eur to enter or 75eur and a Netflix style subscription? Which is more reasonable sounding if you're not devoting much time.
Put it this way: Why do people use cloud based hosting over buying their hardware?
Mostly it's because they convert the one time cost to an amortised cost based on usage.
And you can also finance that for £20.99/mo for two years.
And you can also re-sell it when you get tired of it.