What makes you say the community is ignoring the faceless sufferers? Registering as a marrow donor isn't exclusive to one person, you could potentially save the life of a stranger decades from now. For the awareness he's raised Amit may potentially be saving many lives besides his own.
To me it's incredible that helping one person evokes so much shrieking about how many others that aren't being helped, what about those who never help anyone?
I've never seen ONE "help so-and-so (who is not from our community) with money/bone marrow/whatever" thread on here. Only when it effects someone in this community does this community give a shit, and you can't deny that. And the irony, as I pointed out before, is that it's going to take someone most likely not from this community to save Amit. I really can't make it any more clear.
And I disagree, the whole point of this drive is that the magic donor most likely will be someone mobilized by this community since there are so few potential matches as it currently stands.