I wish they enable Bluetooth for it because it's an excellent controller. I use it to play Halo on xCloud via iPad...
He's too dangerous to allow to live.
I was pleasantly surprised that the controller synced via BT. I was able to play non-Luna FireTV games with no problems.
It even worked without the Luna software installed on my FireTV Stick (I don't recommend you buy a FireTV stick, nor any FireTV product really).
The concept of the Luna software is interesting: Cloud streamed HD gaming on low-end hardware. Game play was really responsive. Very little video artifacts. But like all other FireTV products, the UX was geared towards sales, not user ergonomics.
I plan to uninstall the Luna app and just play the few FireTV games that I have. Sadly Alto's Adventure is too resource intense for my FireTV Stick.
Of course, USB remains an option.
EDIT: Yup, official Google Store specs list "Bluetooth" and "Bluetooth Low Energy (BLE) 4.2".