It's a damn shame companies feel incentivised to do this.
People hacking on their own TVs is quite literally a victimless crime (besides yourself, if you brick your one TV), because you knowingly void the warranty.
Mazdas have a great third-party firmware called Mazda AIO Tweaks[0] that fixes a whole host of bugs and allows you to customize the infotainment system. The best part is you can use it to enable Android Auto on older Mazdas (this was before AA was even released for Mazda!)
Mazda then proceeded to lock down the firmware so much you now need to take apart some consoles and attach a serial connection. Disgusting behaviour.
(vis-a-vis plugging in an SD card with the scripts you want to run.)