Kate Beaton must have a brilliant publicist. Over the past few weeks there’s been a “Ducks” blitz in the outlets I follow: email newsletters, websites, magazines. “Ducks” even made the front pages of Ars Technica and HN despite no obvious tech connection.

I’m sure it’s a quality work and I actually look forward to reading it. But I’d also like to read the companion piece by her agency:

“The Making of Ducks — how we got people who read about GPUs to care about a comic set in Alberta”