I mean yes. Like it or not, all parties involved agreed the terms.
That's not true under piracy.
That's not true under piracy.
It may be written in the fine print, but it's not something that most rational consumers willingly agree to.
Regulation of these shrink-wrap agreements is the only non-insane solution to this problem. Lawsuits are too slow and too expensive, and by the time you get enough people behind one, may be an exercise in squeezing blood out of a rock.
That's not their only other choice. They could also let you download the content so you're not dependent on them forever to watch it.