That's a bit complicated. The most basic thing is awareness, and advertising definitely does what you'd expect there. If your problem is that nobody knows who "nemothekid" is then you're not going to get many votes, and advertising "nemothekid" helps with that.

But it gets murky pretty quickly after that, an advert which tells people "nemothekid" is a straight shooting maverick, a fresh face with plenty of experience, who is laser focused across a broad range - vote nemothekid, that's nemo-the-kid - well that might work fine even though that's self-contradictory nonsense. Because it put your name in a voters head.