Wait... you can't read PDF's? This seems like insanity to me? Why would they not enable such a basic and fundamental feature?
In addition to that, writing heuristics to try and make it possible to unify the experience of reading any arbitrary PDF is such a quagmire/shitshow that basically no one is willing to step up and try to make it possible.
All I ask for is a A4 sized e-reader that doesn't cost five million pounds to buy.