There's probably a lot that can be done with cheap, user-friendly ACH in an API, but I don't know if folks really understand the "Your transaction takes 100 hours to settle" bit.
There's probably a lot that can be done with cheap, user-friendly ACH in an API, but I don't know if folks really understand the "Your transaction takes 100 hours to settle" bit.
I only write checks to pay my rent and I don't carry cash. If I had to get cash, I couldn't. I don't know the pin numbers to my debt or credit cards. This is something I would use if I knew more people accepted it and I didn't have to divide transactions between a credit card and this. I'd miss the cash back on the CC side though.
On the contrary, based on the little PR that they have made, I feel that replacing the ACH system is their primary desired endgame. They are actively selling their payment network as an alternative to ACH for their member institutions.
The other major complication with ACH is that most Americans use credit cards for the credit (70% hold a balance). That is something that won't be solved. Others like the benefit of rewards (miles, dollars, whatever). To get payers on board, you need credit, rewards, and exclusivity (i.e. is this the only payment method available at somewhere where I want to shop). The last 2 meaningful companies were paypal and discover card. PayPal had millions of Ebay sellers using PayPal AND they initially paid people to become members. Discover card started the cashback movement and was the only electronic payment option at Sears (largest retailer in the world at the time).
More details and discussion in a previous article: http://news.ycombinator.com/item?id=3238880
ACH's are essentially free - there are some costs but Dwolla is part-owned by a credit union which probably helps lower the costs. They have major fraud-related costs, but given that fraud under $10 should be very small, their costs aren't much
ACH is also not free.
http://www.chubbybrain.com/companies/dwolla/investors-fundin...
http://kb.veridiancu.org/veridiancu/consumer/kbdetail.asp?kb...
"About The Veridian Group The Veridian Group is a wholly-owned subsidiary of Veridian Credit Union, based in Waterloo, Iowa. As a credit union service organization (CUSO), The Veridian Group is committed to providing valuable financial services to credit unions and credit union members."
The distinction between a "credit union" and a CUSO matters. If the credit union is extending its charter to cover Dwolla, Inc., then that makes a big difference in terms of regulatory implications. As far as I can tell, The Veridian Group, Inc. (which does not have a charter) has invested in Dwolla, Inc., and Veridian Credit Union (which does have a charter) owns The Veridian Group, Inc.
I doubt Dwolla needs to solve this problem to be profitable. I'm pretty sure there are still a very large number of cash and debit transactions occurring daily.
> Others like the benefit of rewards (miles, dollars, whatever).
I've seen this argument raised a few times and I still don't understand it. Couldn't merchants (especially online merchants) discount sales that don't use credit cards? The money saved by not offering rewards has to go somewhere.
It seems like it's mostly a tax on those who pay in cash.
Is it something in the wording?
As for enforcement for B&M shops, I think it all comes down to wording and appearances. Card companies will accept a gas stations offering a cash discount because that isn't being portrayed as a card tax (negative connotation).