I'm not sure. I think it's the opposite. Most end-users won't really know or care what browser they are using, but they do care what their hobbyist/technical friends/colleagues/kids use, because those are "the experts" so they know what's best.

Chrome had very significant uptake among those, and one of the reasons for the very steep growth in its market-share is that this "trickles down" to lesser experienced users. It's also the biggest problem for Firefox, because it gained its market-share in exactly the same manner.

And for the users that were impervious to this, bundling deals like with Skype and Flash are also obvious big wins over IE and Firefox.

I'd be curious what features of Chrome make you believe its a more slick experience for the end user as compared to Firefox.