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> If you produce creative content, you are at the mercy of the whims of your audience.

More like if you produce creative content, you're at the mercy of your distributor. Google is making significantly more money off of the channel than the content producers are, I wouldn't be surprised if the difference were an order of magnitude.

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How so? Google gives 55% of the ad revenue to the creator and pays for all the hosting and administrative costs itself. And none of the Patreon revenue goes to Google.

In the article it said that the creator makes around 60% of their income from AdSense, 40% from Patreon (which Google sees nothing from).

A quick search says that Google pays the publisher/creator 68% on the AdSense revenue.

So how does Google make an order of magnitude more of this channel than the content producer?

Creators who could take CC payments via their own merchant account would pay about 3-4%.

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