paying $70 for intercom but $20 for mailchimp. interruption marketing vs permission marketing. when i first land on your page the fake intercom chat is the first thing to put me off, i gotta ask if you think its actually worth it?
last question on the content productivity. 3-5 articles per week is very good. what kind of traffic does that get you, and have you considered “slow down to get 10x results” type experiments?
we all understand the premise but this form factor has in practice failed to deliver. instead if people want instant response they tend to join the public slack or discord. you know, the apps actually built for community chat.
Some people like it, some people hate it. I'm in the latter camp.
Well okay then.
While wearing the marketing hat, I would say intercom is useful to some extent. We probably won't have those customer conversations if we don't have that small bubble.
We are building a dev tool for database development workflow, which is not a big market. We are also based in Shanghai, thus unlike valley-based shops, we don't have many viable ways to engage (like private introduction, offline meetup).
Internally, we also struggle between the experience and the leads, and as this topic is raised up here again, it will surely bring up another round of team debate this week.
Imo from a content perspective if you have high quality content ready you should publish 10 articles per week - as long as your crawl budget is fine (which most of the time it is) - the more the better.
is 10 articles a week actually desirable? do we care about quantity of output or quality (measured by traffic, conversions, or vague “brand reputation”)? sometimes going away for a month and writing one good skyscraper article (seo lingo) is worth 100 tiny little forgettable things
https://www.bytebase.com/zh/blog/database-review-2021-byteba...
We don’t list them on the blog front page because most Chinese audiences consume the content on WeChat.