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What's your suggested alternative for a 2013 device?

That risk exists for all electronics. The point remains: 12 months is not an accurate assessment of how long you can expect software upgrades.

Depending on the app, do you really expect companies to devote X resources (maybe even a full, separate iOS team) specifically to maintain a version of an app for older devices?

Maybe that's feasible for the larger tech companies but not the smaller ones.