Video summary:
01. Enforcement of movie theater policies (talking, using smartphone)
02. Lower the ticket price (complicated because of studio leverage - explained in the video)
03. Fewer ads and trailers
04. Make it special (only available in the theater)
05. Have some fun (special screenings)
06. More variety (of movies)
07. Embrace streaming in the movie theaters (e.g. drop earlier before streaming on TV)
08. Change with times (sports, live events) [1]
09. Mask the screen (mask the screen to the correct film aspect ratio)
10. Share the love
Not mentioned in the video, but mentioned in the comments: dim projection and even dead pixels.
[1] This is already happening at some movie theaters - showing arts performances of concerts, plays, opera, ballet