You think Apple cares about locking down a device just for the sake of taking advantage of the ignorant masses?
The truth is a lot simpler than that. They aren't trying to enslave humanity. They are just control freaks with a culture of creating art. It's ingrained in their corporate culture that people shouldn't decide how to use Apple's products. They believe that they should control that.
Whether you agree with that or not is your own choice. But it's just plain stupid to say that there is some kind of plot against "freedom" here.