The app you are referring to is called FindFace
https://twitter.com/mikko/status/1014127790134882304
Sure there are number of companies scanning social media pics for face recognition, but another well know one is ClearView; one of their investors was bragging they had the app and would scan people to demo it:
Linked from https://advox.globalvoices.org/2016/04/07/the-russian-art-of...
Which was itself linked from https://www.theguardian.com/world/2016/apr/14/russian-photog...
Also, while not directly related to original post, these provide clear examples of how invasive surveillance and apps with features like this have the potential to be.