They have a romantic element to be sure. I think that's what keeps pulling entrepreneurial talent and private equity into these projects.

There's an old essay I can no longer find showing that airships are way too costly for their speed and payload capacities. There's a curve and they are simply way off it.

About the only use case that makes sense is picking up a moderately heavy payload in a remote location that severely lacks infrastructure, assuming you can (1) wait several days and (2) the weather is nice and predictable. Very niche.