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I’m fine with “content blockers”. They block content the same way my eyelids and eye muscles do when I decide to not look at billboards.

If you don’t have moral qualms with using your eyelids to block ads then you shouldn’t have with software content blockers either. It just outsources the act of blocking from your eyes into the computer.

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To be honest, no, I don't use my eyelids to block anything, and I don't think that's a reasonable thing for a person to do. I don't use any muscles to block billboards; I just look at whatever I was originally planning to look at (usually the road ahead of me), and don't expend much mental or muscular effort to pay attention to OR ignore billboards. The closest I might come is to turn away from ads playing at the gas pump. But that could easily be classified as choosing not to look vs. blocking.

If I could wear blinkers that only block the billboards while driving, I would definitely wear them.

Ad blockers on the PC are the same thing.

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