it is, but that's the part that technology can actually help us with. all the internet-connected smart home stuff that companies have been trying to sell us is a bit silly when electricity is sold at a flat rate, but if my car charger, my clothes dryer, or my or my dishwasher could sit idle until electricity prices drop into the cheap zone and then turn themselves on, that internet connection becomes useful.

an attitude of "i don't want to deal with the stress of thinking about the electricity i use" is absolutely the sort of luxury that you should pay extra for, the people willing to schedule their power usage to reduce peak demand should be paying less than the people who aren't willing to do that.