e2e encryption doesn't forbid to read the messages as you type or read them or read a screenshot of the screen or whatever they can do inside an app :P
They were caught activating your camera by "error" a while ago https://www.macrumors.com/2019/11/12/facebook-bug-camera-bac...
As per the experiment you did...
We did the same experiment with a female friend a while ago. We started talking about her pregnancy (a topic we never touched, as she was single and of course not pregnant) in a group chat, specifically targeting her. Sure enough, after a couple of days her fb and instagram were full of strolley ads (but not ours) :)