Podcasting is just radio now
vulture.com
vulture.com
Which is quite frustrating, as there are various technical blogs I've followed over the years, and when some of them transition to a podcast, or a video equivalent, I just stop following.
There's probably some useful/interesting information in there, I'm just not interested in suffering through the 40-50% waffle, or worse - meaningless video of a talking head.
Back when I had a commute, I found it a million times more relaxing to listen to anything OTHER than the technical stuff I was doing at work during my commute. Technical podcasts seemed to fit in pretty well at the gym or doing menial labor (yard work, etc)
Audiobooks about contemporary issues that should have been a podcast don't work well; same with podcasts about issues that should have been a permanent audiobook.
I mainly listen to podcasts when cleaning, washing the dishes, doing the laundry or driving long distances.
Compared to the vapid nonsense coming from radio DJs, many podcasters are verifiable geniuses.
I also mostly don't listen to podcasts for technical content. I get plenty of that during the day.
With all that said, I still listen to non-technical podcasts when I just want to get my mind occupied with random ramblings.
Alternatively, a podcast where a fraction of its N listeners could do one thing each to contribute to how the thing is consumed for others scales even better (given a high enough threshold value for N).
We've seen how beneficial rules of thumb like Wadsworth's constant can be, or how valuable it is to come across a comment that gives a timestamped table of contents/index for YouTube videos when the creator hasn't provided one themselves. A successful business built on taking that kind of intent and applying the wiki approach to it is probably inevitable.
I find the rise of video and podcasts quite tragic actually. Destroying our collective attention spans year on year.
I understand the idea, listening to something while driving, walking, etc.
It just doesn't work for me at all. I zone out during boring bits, zone out during interesting bits following my thoughts, and generally lose interest if the narrator/dialogue is too slow (they usually are).
It's crazy how quickly society has shifted. We used to chide people who had their nose buried in a book as socially awkward. Now, everyone has their nose buried in a phone.
You used to have social interactions when waiting anywhere. That doesn't really happen anymore. Seems like everyone would rather be distracted by something on their phone.
The ability to be bored has become a rare and valuable skill.
London perfected ignoring everybody long before even the rise of mass circulation newspapers according to diaries of family who knew the place a hundred years ago. The Tube of the eighties celebrated the apotheosis of ignoring one another and the British seem to make a art form out of studious but "polite" asociability* in every queue.
Actually reading this discussion I've realized that I have seen almost nobody using headphones in London in recent years, eliminating possibly the highest barrier to interaction. Curiouser I have most recently only noticed people glued to their phones whilst walking not standing at the bus stop.
*as opposed to anti social manners for clarity
Everywhere else in the US, it used to be the case that you would make small talk with people while waiting at the doctor's office, in barbershops, in the line at the grocery store, wherever.
For terrestrial radio, the peak marked the decline… with demographics shrinking the audience and content zeroing on angry white guy or NPR. Commercial radio sponsorships are about prostrate pills and gold coins. To me, podcasts are liberating because they are cheap to produce, so you don’t have the fixed costs of broadcast and need for mass market. Plus… more people can speak intelligently than can write or produce good video content. It’s a moderate information medium where I can multitask and enjoy. It’s not a medium for everyone, to the chagrin of the VC and others investing in it.
- Accidental Tech Podcast: Apple-related stuff. https://atp.fm
- The Sajin: photography in Korea. https://www.buzzsprout.com/1324087
- Skeptics Guide to the Universe: scientific skepticism and related topics. https://www.theskepticsguide.org/podcasts
Podcasts that I would listen to more if they weren't filled with ads and "waffle":
- Tim Ferris show: like a more intellectual Joe Rogan. https://tim.blog/podcast/
- Huberman Lab: (he gets a pass since the advertising is all front-loaded, and no "waffle") https://hubermanlab.com/welcome-to-the-huberman-lab-podcast/
Specifically, this definition
>to talk foolishly or without purpose; idle away time talking
It says it's a British usage, but I hear it in the US too
If I want to listen something, I allways prefer a good music.
There's a rich history in the preceding decade that's completely ignored (and would help explicate what's happened since).
By comparison, just about every podcast is produced better now than back then (though I doubt the necessity of 100MB file sizes for an hour of talk) and I can listen to 5 separate podcasts that have weekly content, all of which is more tightly tailored to me than my favorite 5 episodes of a year's worth of my favorite show in the old times. But that means there's too much stuff to meander through, plus I'll end up hearing the same person interviewed on all 5 shows.
And, advertising everywhere. Most podcasts aren't the handsfree experience they used to be, now that I have to seek past ads every 15 minutes.
In some comedy podcasts, I can find the ad reads to be entertaining enough to be worth a listen. In others my heart sinks every time I hear the same pre-recorded ad (that annoyed me the first time) popping up again.
Just how bad is it in general? Feels like there's an opportunity for good content in the ad breaks, even on non-silly podcasts - but that requires effort to generate something interesting / useful / fun that's not the same every time.
OTOH, for some products it seems like spamming out the same content to build recognition does seem to be a rational (or at least popular!) strategy, which is a shame.
Dynamic ads mean that ads get placed all through the whole show archive whenever they sign a contract. Sucks, right? Almost. The trick is to wait until a show's contract expires and before they've lined up a new one, download the whole show archive so you can enjoy it ad-free.
An hour of uncompressed audio at a standard 44.1 kHz sample rate and 16 bit depth is 317 MB. Opinions on what's acceptable compression obviously vary, but I don't think 100 MB is too outrageous.
Has there been an "everybody is listening" style hit since Serial? No. And I strongly disagree that it is even a desirable outcome. It is just something that happens extremely rarely in democratized content where the barrier of entry almost doesn't exist. This creates a landscape where an infinite number of niches can form and provide more content than you could ever listen to. Do you just want to hear discussions about philosophy? video game sub-genres? an author's books? sports team? Fantastic, there is probably hundreds of hours of content for you to listen to (or reject due to quality reasons). This does create an environment where "famous talking heads" can flourish, as mentioned in the article, but as long as the barrier to entry is low and the podcast platforms remain open, it also creates an environment where a terrific variety of content can flourish.
What Serial did was get millions of people to investigate that Podcast app on their phone, but instead of then just bouncing to The Next Great Over-Produced Narrative Podcast they discovered there was a massive, and growing, number of podcasts that spoke directly to them. I've been podcasting since 2014 and the really interesting thing that happened after Serial got big is that I didn't have to describe what a podcast was anymore. That is why Serial was such a big deal to podcasting.
All the Podcast companies trying to replicate the success of Serial are, in my mind, chasing a mirage. You can recreate the quality of the show, but you can't recreate the environment that it was released in, and it was that environment that made Serial a "hit".
Maybe you should've. The semantic promiscuity with the use of the "podcast" is on par with the tragedy of "wikis". People calling things "podcasts" that are not available for download because you can only listen by running a specific app like Spotify; things that are just hour-long videos recorded and uploaded to YouTube and not actually available anywhere in podcast format; things that are never actually recorded because they're streamed live and disappear when the thing ends—none of these things are podcasts.
I get it. Podcasts are sexy and marketable right now, so wouldn't it be good if we could use that word to describe our show, too—instead of just describing it as a "show"? It's obnoxious to have a word that means a thing and then not know if that's what someone is even talking about when you hear them use the word.
In fact Steve Jobs talked about it on stage so they were important enough for him, yet he died 2011...
Great journalism /s
What about the automagical syncing on ipods?
Cellular (and to a lesser degree WiFi) connectivity was a game changer for topical mobile content. The lack of same made things like the Palm Pilot far less useful than they would have otherwise been. For music, it didn't matter so much because people were mostly fine with having some 10s of GB of MP3s that they just updated from time to time.
From 2007 and onwards I had my iPod loaded with various podcasts every week.
The tendency to start out with a studio and crew from the get-go is always a red flag for me, and is indeed quite boring most of the time. What I want is just "two dudes talking" (or dudettes, that's fine too!) about something they're intensely, deeply interested in. Can be sociology, food, coding, whatever. It seems that's hard to set up for a commercial entity, who'd have thought?
It's a bit like the story at the top of every recipe on the web. It annoys a certain type of people, but it's also the reason most of the people are there.
Some people like virtually hanging out with a lot of idle chit-chat, while others just want maximized information flow through a firehose. Neither is right or wrong and complaining that some information source doesn't match your preferences probably isn't going to get you anywhere.
I think most people don't like the story at the top of a recipe. However, with a "jump to recipe" button like most sites have, this story also isn't a dealbreaker.
0. https://en.wikipedia.org/wiki/The_History_of_Rome_(podcast)
> In other words: a media business that mostly revolves around high-profile talking heads. Rush Limbaugh and Howard Stern for radio; Joe Rogan, Alex Cooper, and the trio of Will Arnett, Jason Bateman, and Sean Hayes (who reportedly signed a deal with Amazon worth as much as $80 million) for podcasting.
I don't know how radio is in the US, but this description of radio would be completely wrong here in France. There are tons of high-quality programming, in-depth debates by experts in various fields (you get Nobel-prize winning physicians discussing with Nobel-prize winning economists about COVID for example), series of documentaries on single topics, hilarious shows... Many of my favorite podcasts are literal radio shows that get uploaded to spotify &co.
Radio is still great at having massive, immediate, but highly passive audience. In every other regard, podcasts are so much better.
You need a very specific kind of person to produce a podcast worth your while. It needs to be extremely well researched, written for audio, and delivered a certain way. It will never be radio, regardless of the monetization model, because it's not live - which is arguably one of its biggest draws.
For example (these are my thoughts now), you can’t release a $300m AAA blockbuster movie directly on YouTube because you will never make your money back. But you can make money off unboxing videos.
Radio is still great most times but could improve, adding some more tech or specialized stations, but is harder to get now, many phones don't support it, or you need headphones connected to get signal, I remember a few years ago I would listen a lot from my phone but now it is impossible
I do wish we would have another name for "podcasts" that are only on Spotify f.x.
In my small country we have maybe 2-3 shows i respect right now, across radio and podcasting (i dont really differentiate). The rest is awful. And not to offend, but the stuff you listen to is most likely awful as well. In the sense that Godard (rip) is a whole lot better than Marvel movies. Both are necessary and valuable in many ways, but the tentpole audio productions are few and far between.
The reasons are obvious if you think about it: There is no (non-commercial) funding for great podcasting and there is no institutions that educate in this space and no one listens to and get inspired by the truly great and deep history of radio. No one knows what radio montage even means. Journalism, sure, The Daily is insanely well produced, but if you want "art" and great "storytelling", no dice.
And here's an inside scoop: The people producing the "awful" stuff as i dare call it, they don't understand. They are not trained like the greats in film or music have been trained, so they do not have ambition or capacity to make truly great radio.
I am speaking in bold and broad terms, but it is my conviction that most everyone is underestimating the format, even the ones on the inside.
Also, at JKStream (https://jkstream.com), we are trying to solve one aspect of search & discovery. You can subscribe to your favorite podcast interviewers and guests and get notified.
Podcasting is much, much better than radio ever was.
Radio never had anything like Lex Fridman, Omega Tau, The Internet History Podcast, Gradient Dissent, or Econtalk. Where people with real expertise interview people with real expertise. In Econtalk's case you have interviews with a number of winners of the Economics sort of Nobel.
There was never anything on any radio that was like that. There couldn't be. So much of this kind of thing is too niche for almost all radio.
It's estimated that there are ~500K active podcasts ( https://www.thepodcasthost.com/listening/podcast-industry-st... )
Podcasting wasn't like radio when it started in the 2000s and it's very different now.
Sure, there hasn't been another serial, but instead there is so much great stuff out there.
That bit of the conversation seems mostly lost in the comparisons.
A friend of mine who is a writer made a podcast where she spoke to writers about how they write and their writing. She made ~100 episodes.
It was incredible how professional it sounded. It was really remarkable.
That's what podcasting makes possible.
It's not a 'mass' medium such that cultural commentators can write about 'the hits' and where anyone cares what they have to say. With Serial being about the only big exception.
But podcasts are a fantastic medium and they are different from radio.
Even Serial could not make another Serial themselves. Talk about an outlier.
I'd claim that there were some (and are) some comparable things on BBC Radio 4, but that's probably an exception as it's not commercially funded.
Radio 4 make some really good podcasts of their shows now too.
In Our Time and More or Less are excellent.
But in radio times if you weren't in the UK you couldn't listen to them.
Yeah fuck this style of journalism. If he was unremarkable he wouldn’t have had a hit podcast made about him. This is an remarkable article written by an remarkable journalist.
Re-branding is important. If it's new, it's cool. And everything old is made new again.
Functionally, of course there's some differences: podcasts are free from the physical limitations of radio, there's an unlimited number of channels, and anyone can start one. But at their essence, they're the same.
Or not. I don’t think it particularly matters either way.
One key reason is that, so long as you're in a position to get interesting guests, a 30 minute interview (which is my preferred target length), given some prep and a reasonable standard of care on the technical aspects--which doesn't need to go crazy on microphones etc.--it's not a huge amount of work to create a good episode. And I never bothered with sponsors etc.
It's also pretty cheap and easy to get a transcript made.
Podcasts were radio.
"Serial" happened and it became a event.
Now they are back to radio.
If you disagree name the podcast before "Serial" that we all know about? Or something recently.
OT: Check out Apple TVs "Calls" for an interesting attempt at an almost entirely audio based TV Show https://m.imdb.com/title/tt9327706/
It's just such a useless thing, podcasts. Maybe if you have a long commute in public transport so you zone out for the duration.