If you're Apple or Microsoft PM. Please make internal noise to purchase a Figma competitor like Sketch and give Adobe/Figma a run for it money. Adobe clearly doesn't like competition.
How it plays out.
VC: Hey Oracle, did you hear salesforce wants to buy XYZ Startup for 1M, you want to counter?
Oracle: Screw Benioff. I'm in for 2MM.
VC: Hey Salesforce, thanks for the first call. Oracle wants to buy XYZ startup for 4M, you want to counter.
Salesforce: Those devils, I'll do 5M.
....
VC continues the game until they've hit the ceiling or are about to, and walks away with a ton of cash.
One of their differentiators is their performant web app which is something Apple is very much against. Then collaboration where Apple is also bad at on top of iterating fast, which Apple is also bad at for software.
There's just not much precedent for Apple caring about building out apps for 'pro' work - Final Cut and Logic Pro as historical anomalies.
I’ve used Sketch, Figma, Adobe XD, InVision and am generally unimpressed with these as prototyping tools. They overemphasize pixel perfect screen design & under solve the most important UX task: documenting the end-to-end workflow through a user task. My favorite prototyping tool was App Cooker, a workflow-focused app for iPad that sadly got acquired and discontinued. There’s a ton of room for innovation in the design space.
They threw out some questionable aspects of the purchase but let’s also realize they are not objective. This person worked on XD and haphazardly already consider this a loss of their personal investments in Adobe.
I'm a bit surprised they even bother with FCP and Motion at this point. I have no idea what they would do with Figma. They can't even get SwiftUI to work after several years, so offering up a design product as part of Xcode or something would definitely be lipstick on a pig.