It's Binance P2P. You can transfer crypto directly into local currency. It uses local residents as liquidity providers.
Locally, Binance P2P is used a lot for remittances, and plenty of establishments use it as a way to receive payments as well. I've seen the Binance QR code in a bunch of restaurants and autoparts stores, for example
I used it earlier this year to send money to my sister in Argentina. Super fast, no fuss.