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Apparently Tim hasn't seen publications like Wallpaper[0] and Monocle[1] (both created by Tyler Brûlé). Ironically, those kinds of aspirational/luxury magazines are printed on heavy stock, and therefore lack a few of the traits that he enjoyed about The Atlantic.

[0]: http://wallpaper.com/ [1]: https://monocle.com/

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Wallpaper and Monocle are good illustrations of the thoughtful design and editorial that go into creating the luxury experiences Tim highlights. Design and editorial are not proprietary to medium or technology. While time for thoughtfulness is more endemic to the print production process, at least 9 of 18 points made in the piece are possible in digital and print.

Clean typography and wonderful images on uncluttered pages is possible online. "Sweaty desperation" and intrusive tracking and come-ons are decisions people made or decided to ignore. Thoughtful UX consideration of the whole package in addition to the component pieces / articles also works for products online and IRL.

Monocle is such an interesting concept, not least because they managed to build a niche global media and lifestyle brand out of what was basically a side hustle for Tyler‘s agency[1].

1. https://www.winkreative.com/

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