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> You don't talk with only one user at a time. You have constant connection with all users.

Can you expand on that? What specifically is different from (say) intercom?

Well with intercom you can send one message to all users. And then one user can't participate in discussion with everyone.

You can also send polls to everyone and everyone can see the results which makes people more engaged.

DMs are not available to everyone, you decide who can have access to direct chat with you

Ah, "users can talk to other users". Interesting idea, I look forward to other people trying it out and reporting back :-)