So it’s open source? What happens as soon as Google abandons it and stops supporting in Android? YouTube? Do you think Apple will ever support it?
I thought the patent ran out.
And in those cases you've listed, you're left with strictly more options than if it's not an open standard.
Additionally, being an open standard, you can probably rely on ffmpeg supporting it. This allows you to transcode into something that your proprietary encoder will support for ingest if it comes to that.
This is also ignoring the first sentence: your whole supposition is based on a scenario where you as the content producer for some reason encoded in a format that your customers don't have, and don't have the masters for some reason. Which is basically absurd for anything that would need dynamic HDR or spatial audio.