I’ll welcome anyone that wants to enter the space that thinks they can do better, but Dolby is good at what they do, and Google often has massive commitment issues for new projects (although notably, not usually when it comes to codecs). I suspect what will happen is YouTube will develop their own HDR and audio codecs, and it’ll just be used on YouTube and almost nowhere else. That’ll be enough to drive client support, but it’ll be one more HDR format in addition to HDR10+ and Dolby Vision, and it’ll be one more set of audio codecs in addition to like the half dozen to a dozen they already decode, and ultimately this will be to increase the quality of YouTube while minimizing their licensing costs. That’s fine.