The first thing to know about US Laws/Bills is that whatever they name it, it typically achieves the opposite
I'm really trying not to be cynical here, but I started so I might as well finish. Step #2 is if it does happen to pass, the parts of the bill that are actually consumer protections will be unenforceable, be ruled unconstitutional or have unintended negative consequences. The bad parts of the law will have no issues in the courts or with enforcement. They, too, will have unintended added negative consequences.
obfusication of a bills content and intention by using a dissociative title must stop