What surprised a lot of tech execs was that when people understood how much data was collected they got creeped out and when given the option to opt-out of data collection they agreed at very high rates.
Apple's move to limit in-app tracking was genius because any lawsuit from FB or similar is counter-productive - consumers are given the option and they opt out at 99%. Suing Apple to force them to let FB track consumers would be a PR disaster.
I think we can apply this in real life with advanced AI bots, from whom Metas advanced scraping software can gather data which can then be used to show the bots relevant ads.
It's not like this is wrong. If you give consumers the choice of paying $5/month directly for some service vs. providing $5/month in personal data then they'll pretty much always choose the latter - I don't believe this has changed.
What has changed is that now third parties are better-able to disrupt companies from Meta from silently harvesting personal data as a default, and consumers generally don't mind this because they see the result as them getting to use the data-harvesting websites for free. Just like they're happy to use adblockers even if that collectively results in sites having to use heavy-handed subscription policies. If you give people the option to free ride, it's not surprising that they do it.
They put out a vpn app targeting kids ... and when told not to do that they renamed it and put it back on the store a little while later.
If they can get it they'll do whatever it takes.
[1] https://www.esquire.com/uk/latest-news/a19490586/mark-zucker...
The sourcing for that claim is extremely poor. The Esquire article links to a Business Insider article from 2010, which in turn cites "anonymous sources" on a 2004 IM conversation:
> According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room
https://www.merriam-webster.com/dictionary/might%20is%20righ...