Stop using GA in Europe. There’re lots of other analytics services, don’t gift European data to Google.
One is the Search Console integration, which is the only way to see what Google search queries led people to your site.
The second is Google Ads conversion tracking and remarketing, which is de facto required to advertise with Google because it can easily 10x your Return On Advertising Spend, which is a key metric for digital marketing teams.
Without those two features, Google Analytics would be easy to drop. Many big companies already have other first- or third-party analytics tools they prefer.
Don't most analytic tools have this? I know Plausible has Search Console Integration.
The Google Ads conversion is the killer feature Google Analytics has in my opinion. But the reality is, most use it because it's defacto and free.
Ew
I thought it was just for click tracking on my end.
Ha!
As other posters mentioned, there are numerous GA alternatives, with varying degree of compliance and features.
I can see this on sites without GA just fine. Are there some kind of advanced insights you’re referring to?
On some apps they also give a percentage back to the developer so you'd be supporting them.
There are also some that are open source and can be self-hosted. Those are marked with an "open source" flag.
Not really. The only actual competitor to GA is Matomo Analytics, the rest are just copies of each other with the same very basic feature set.
We keep a list here:
https://business.adobe.com/products/analytics/compare-adobe-...