They have also created confusion (intentional or not, who knows) with the RTX 4080 12GB and RTX 4080 16GB having significant differences other than just the memory size. Some conjecture I've read around the internet is that it was the product the RTX 4070 should have been but was given the 4080 designation due to it's price bracket being significantly higher than previous x070 cards.

[1]https://www.nvidia.com/en-us/geforce/graphics-cards/40-serie... (you'll have to manually scroll down and click the Specs tab)