Personally I'd recommend Rust first, then C.
Rust's borrowing and ownership semantics are not bizarre and novel solutions to things that aren't problems in other languages. Rust's borrowing and ownership semantics are a compiler-level reification of problems that exist in all languages, and especially multithreaded languages. This 100% includes C. You may not adopt Rust's exact solutions in all cases, but if your are programming at a system's level at all and you're not thinking about the problems that Rust exposes directly, you're in trouble and you don't even know it. Using Rust is a great way to work in an environment where the compiler is forcing you to learn how that all works, and will train you good and hard about how to think about issues of ownership and what code is allowed to touch what.
I primarily work in Go, a garbage collected language, and I heavily use the concurrency features. That doesn't mean I don't have to think about ownership because the language lacks any support for it, or that I don't have to worry about who is responsible for deallocating things because I work in a GC'd language. It means I have to think about those things, but I lack support from the language. My personal career experience means this is not a terrible tradeoff; as a result of all my time in Erlang and Haskell it is no big deal for me to operate concurrently in a manner that I know will work, because while they are different than Rust, they were also harsh taskmasters in terms of only allowing me to do certain things that work. Other tradeoffs make Go worth it for me despite this lack of language support. But the lack of support doesn't make the problems go away. It just makes it so you can't see them immediately at compile time.
I would expect that someone who learned Rust for a year, then learned C for a year, would probably produce better C code than someone who learned C for two years. Eventually, the C programmer will, by hook and by crook, learn all the things that Rust would have taught you, but you'll be learning it in an enviromnent that lets you make mistakes, then build on them for months before they finally blow up in your face. It is far easier to learn about what mistakes you are making in an environment where it instantly tells you that you made a mistake.
(Also, I should clarify something: By "C" here, I mean programming in raw C, without any particular additional support. For the sort of purposes I'm talking about here, I actually consider "C with a strong static analysis tool like Coverity" a separate language. If you use such a tool pervasively and work in a code base that has either been cleaned to its satisfaction or started from scratch under the analyzer's support, you can also learn in a fast-feedback environment what not to do. It won't be the exact same lessons as Rust, but it'll be good enough; there are many paths to enlightenment in this case, just as I trod a completely different one as mentioned above. The important point is to use one of these, or perhaps another, and not simply stand in front of the monster that is Raw C with nothing but your own wits to guide you. I don't care how smart you are. It'll eat you alive. You do not want to be responsible for trying to tame the thing yourself under your own power and nothing else.)