> Build out the overview with some case studies. If I am a first time cloud builder at the 'what should I use...' stage - which seems to be a target market for you - then I don't know what I don't know.

>Right now your marketing speaks to people who have already implemented something across multiple different platforms

This seems to be a pretty big gap in marketing across the industry. Everything is either utterly meaningless market-speak[0] or targeted at experts.

[0] The sheer number of products marketing themselves as one-size-fits-all "solutions" without ever bothering to define the problem...