The 3090s were more than the 4090s, and there's been a great deal of inflation in that time. I won't call them cheap, but it seems like a reasonable price trajectory?
For what it's worth on October 2 2020 I was lucky enough to get a 3080 for a retail price of 699.99. (This was only possible due to using a bot for personal use since Covid may everything nuts). Adjusted for inflation this would be around $800 today. There's two more months until launch so the 4080 card is maybe 80 to 90 dollars above inflation.
3090 launch price in the uk was 1399, US $1499
Inflarion adjusted launch price $1750 or so for the US.
my thoughts too. As someone that has been buying generations of video cards from matrox, riva tnt and onward. This doesn't exactly seem off to me, I hope AMD brings some competition with RDNA3 this time around.