4080 -> $900/1200, 4090 -> $1600
What the hell Nvidia. Post EVGA breakup, this is a bad look. Seems like they're setting MSRP ridiculously high in order to undercut board partners down the line.
What the hell Nvidia. Post EVGA breakup, this is a bad look. Seems like they're setting MSRP ridiculously high in order to undercut board partners down the line.
Reminder that the 780ti was $700. The top spec SKU.
Nvidia has took the GPU shortage and now set that pricing as the norm. And people will eat it up like suckers.
Pricing can't be insane and causing huge demand at the same time...
Nvidia sets the bar and AMD follows. AMDs prices have slowly crept up as well. So no matter what, you're paying much more for a top spec GPU today than you ever have before.
It's in the best interests of both Nvidia and AMD to keep these prices high, and it's a detriment to the consumer.
AMD did it with their CPUs as well. They undercut Intel with some great price/performance deals. Grabbed their market share back and are now bumping those prices back up to parity with Intel. Now neither company has to cut their prices.
Nvidia will use artificial scarcity to push these prices. We know they can produce a shit tonne of GPUs, they did it for years.
Before the first Ryzen, only Intel Atom CPUs had a price around $50/core, while the better Intel Core CPUs had prices around $100/core. Then Intel had to also follow AMD and drop the prices for the top models to around $50/core (the "efficiency" cores in Alder Lake and Raptor Lake count as a half core).
So there is still hope that the RDNA 3 GPUs will have a more decent performance/price ratio, even if it is unlikely that they will be faster than the RTX 40 Series.
When it comes to certain luxury products, price increases actually do increase demand.
https://en.wikipedia.org/wiki/Veblen_good
It's why people pay thousands of dollars for a handbag cost maybe tens of dollars to produce. People like playing status games.
This effect is why third richest person on the planet is Bernard Arnault of Louis Vuitton, someone you've likely never heard of. He's currently wealthier than Bezos. He didn't actually improve our lives or revolutionize industry. He just latched into our primitive status seeking behavior.
It's likely he wouldn't be the third richest person with just Louis Vuitton and it's probably mostly because of LVMH.
For $2000 you could get better light beams in a game you're already playing, or if you're physically capable you could take a mountaineering course and get a helicopter to and from a remote climb
So if you're in the business of having almost anything else to do with the money, it's going to seem like a really tenous financial choice.
Specially 1600 for a component that need probably at least half that much more just to be fully utilized.
$30/mo doesn't hit as hard as $1100 up front. For some consumers, its a fundamentally different way of thinking.
$700 USD in 2013 is worth $900 USD in 2022. Almost a decade of inflation.
Also, the GTX Titan was $1000 USD msrp, which was essentially the 780Ti with double the memory.
It feels more like 700$ in 2013 would be worth now 1400$??
No. "Printing Money" is a shortcut term used for many of the measures used by the federal reserve recently, but it's not literally printing money in this case (significantly less than trillion has actually been printed since 2019). Going into the details of the economics of this is a mess, and inflation is absolutely high and causing problems right now, and very likely is higher than official CPI numbers but it's not anywhere near 100% in 3 years. Keep in mind lots of prices dropped in 2020 and were still recovering/suffering in 2021, so that paints a skewed picture vs comparing 2022 to 2019 before covid wrecked things.
> It feels more like 700$ in 2013 would be worth now 1400$??
USD$700 circa 2013 adjusted for inflation is USD$890 in 2022. Feel free to pay more if you feel like it should be more though.
correction: 120hz not 144hz.
0: https://www.xbox.com/en-CA/consoles/xbox-series-x?xr=shellna...
That certainly implies many games dont support it.
I'm not really sure what Microsoft is trying to say on your link but the Series X definitely cannot run everything at native 4K.
PC gaming at the high end has always been about spending a lot of money to get the best graphics possible. Consoles always have much better bang for the buck early in a new console generation.
PC components are definitely too expensive right now, for several reasons, including Nvidia's pricing choices
While developers are free to make 4K 120hz their target, few games attempt it, and the ones that do, often make significant graphical compromises or are graphically undemanding to begin with.
I don't know why OP's setup would age like milk. As long as you keep them clean, games haven't really advanced that much in the last few years, in terms of graphics requirements.
Also, if anyone has advice on building a new machine, I'm listening. I've been out of the game so long that I don't even know where to start, and have children that want towers built.
It really didn't last any less time than PS4 or any other console.
ps5 hardware is sold at a profit (they hit profitability within 6-9 months of launch) and while microsoft claimed to a court that their hardware was subsidized as a justification for refusing to open the platform to alternate stores (so, somewhat self-interested of course), if you believe the production costs are fundamentally similar to PS5 then this is most likely "hollywood accounting".
It's real easy to have the xbox division license their branding from a parent company and if we set that at $100 a console then oops, there went all the profit.
It's not the PS3 days anymore where sony is losing 30% of the value of the console on the initial sale (and actually that wasn't the case for the other vendors even back in the PS3 days). Consoles are sold at a slight profit these days.
That said, having a "big APU" where everything shares a single bank of RAM and a single cooler/etc is a massive cost advantage. There is a lot of redundant cooling and memory in an ATX/PCIe spec PC and it all adds up. A console is one product with one assembly/testing line and one cooling/fan system and one set of memory. Clearly there is a market for "console-style PCs" which apply similar cost-optimizations, with a similar model to Steam Deck. Just so far there's nobody who's been willing to do the up-front cost and yet will choose not to lock down the resulting platform - Valve is somewhat unique on that front.
I did try to do some CUDA based AI rendering stuff on my 2080S but 8GB didn't seem to be enough.
Its weird to comprehend the 'stretching' of technology advance over time as I age, especially on the value side. There hasn't ever been the same 'feel' for me from the first leap of moving from software rendered Quake to a 3D-card - despite the various advances since, although I remember bump-mapping as another massive leap.
It's totally unfair in some ways. As an example the control you have over lighting a scene (either in a game or something you're rendering) is way beyond what multi-million dollar studios were using in my younger years.
What happens to society/reality when technology capable of producing video content indistinguishable from reality is affordable to many? Its already happening. Its going to become more commonplace.
The problem of 'truth' becomes massive - is the thing presented to you something that actually happened or was it fabricated?
I assume you mean the Xbox One S, because the Series S doesn't have a disc drive.
Thanks for catching it. Unfortunately I missed the edit window for the post.
It does show you how poor naming conventions can screw you over. Then again naming things is one of the two* hardest problems in computing.
* (Zero based two).
Personally I think what they're doing is maximizing launch profit without totally crashing the 30x0 market which has a supply glut, something else board partners are worried about.
I'm really not sure why you think this is bad for board partners - you haven't really explained your reasoning and what you did say doesn't make much sense. This is all positive for board partners. It's the cheap founders edition cards that undercut board partners.
My understanding regarding the EVGA debacle is that Nvidia sets really high MSRP along with charging for the chips & giving themselves a headstart and the partners can't go above the MSRP then Nvidia comes in and slashes prices that only Nvidia can compete at (since they can give themselves discounts on the chips along with all of the other advantages they have).
What board partners likely want is either: Nvidia is time-limited to a few months with Founder Cards or Nvidia allows them to sell cards for more money and Nvidia can't make any card except Founder.
Mine was, something like 9 months later. But I got my queue email & had 24 hours to buy. Maybe dig through your emails to see if you just missed it? Or maybe the model you waitlisted on was basically cancelled.
3090 is still just fine and generates profits.
The price is right if you sell all you produce. Empty shelves means you charge too little.
However, NVIDIA added $200 for both smaller models making them $1200 and $900.
It is debatable whether 4090 is worth $1600, but in comparison with it the two 4080 models are grossly overpriced, taking into account their GPU sizes and their 2/3 and 1/2 memory sizes.
Not with even 50% of the FLOPS. The 4090 won't be the best perf/$, but considering how much perf/$ and perf/watt you can get these days, I think it's pretty hard to complain that these are available. If you don't play games, get a Ryzen 5 7600X for $300 with an iGPU more than capable of high-quality desktop computing.
You can also get a brand new laptop for $130 right now https://www.bestbuy.com/site/asus-14-0-laptop-intel-celeron-... , which is $57.37 in 1990 dollars. (according to https://www.usinflationcalculator.com/ ). The high-end is more expensive than ever, and the low-end is cheaper than ever. The Apple Lisa was $10k in 1983, which is about $30k today. You can get a Boxx Apex with multiple $10k Quadro GV100 GPUs and 8TB SSDs for that money today, or roughly a dozen high-end (but not TOTL) gaming PCs.
It's the Turing strategy all over again - when you have a stockpile of older cards, you don't make your new cards too attractive. And yes, they also have a big TSMC allocation too - but they gotta get rid of the Ampere stuff first, the longer it sits the more it will have to be marked down, launching new cards that obsolete the inventory they're trying to sell would just make things worse.
AMD is going to be doing the same thing - they pushed back the midrange Navi 33 and will be launching only the high-end Navi 31 until that miner inventory burns through a bit. Similarly to NVIDIA, that likely implies they'll be launching at a high price, they'll undercut NVIDIA by $100 or $200 or something and take the margins but they're not gonna be the heroes of the $700 market either.
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The EVGA thing is a tempest in a teapot though, the losses he's talking about are something that's happened in the last month (he supposedly decided to quit back at the start of the year) and not representative of the (large, 10x normal) margins that board partners have been making in recent years. I personally didn't see much evidence of "price caps" with partner's first-party storefronts selling 3080s at 2.50-3x FE MSRP either.
And yes, jensen is an asshole and being a partner is a low-margin business, everyone already knows that.
EVGA is losing money because of some of it's CEO's ridiculous prestige side-projects (custom motherboards, enthusiast monitors, video capture cards that turned out to be falsely advertised, pcie sound cards, etc) and generous warranty support (long and transferable with absurdly cheap extended warranties) coupled with a higher-than-average failure rate (because they contract out assembly) and a generally lower-than-industry margin (because they contract out assembly) and they're just being drama queens on the way out.
Someone else with a personal axe to grind (EVGA tried to blacklist him for a critical review), but relaying some commentary from the other board partners: https://www.igorslab.de/en/evga-pulls-the-plug-with-loud-ban...