I think you meant to refer to drizly. I would say this is an example of a company that put their priorities on growth rather than security and it worked out for them. It sounds like Drizly didn't think about security at all, and in the end it cost them 0.6% (worst case they settled for $7M and were aquired for over $1.1B) of their value. Looks like their executive team prioritized the right things to me.

Making a decision for or against more security is more about risk mitigation. If the courts are just going to slap companies on the wrists for data breaches I don't see a strong argument for intense security protocols for your run of the mill e-commerce business.