Technical Blogging: Turn your expertise into a remarkable online presence
technicalblogging.com
technicalblogging.com
I've written an article about all the benefits of a technical blog if you are interested in my views on the subject :)
http://blog.vjeux.com/2011/analysis/start-a-technical-blog-i...
The book won't transform you into a blogging sensation overnight, but it does have a lot of good information on technical blogging. If you're thinking about blogging about technical things, you should buy it.
What engine are you using?
"Technical Blogging confidently straddles the line of showing exactly what a blog can do for you or your career, while being grounded and practical enough for us technical folks not to start running away from marketing speak. Antonio has done a great job."
For SEO and other reasons, you may want your 'Internet presence' on your own domain. Especially to self-promote.
Get a clue!
Or post everything for free (without compensation) on Facebook or Google+. I'm sure they appreciate the traffic.
I think it's great that so many people are publishing via Facebook, Google+, but they are really losing out on advertising revenue.
Because seriously: despite anything you post on Facebook or Google+, you are providing value for Facebook/Google, and you are getting shafted!
Fun to watch the fleecing going on!
Spoiler: this is a very bad idea, and not an uncommon attitude among programmers. I make thousands of dollars from my technical blogs every month, and I certainly don't do so from Google Ads (it would require me to have a huge amount of traffic to pull it off).
Elsewhere you said "Custom domains are for hipsters and corporations".
At this point I'm not sure if you are serious or trolling.