1) Zenith was likely a very popular brand in their Boomer households in the 50's and 60's.
2) This was an age when there were still "Television Repair Stores" where you would take your TV when it failed for some reason. These probably leaned towards US-built brands.
3) There was probably not a small amount of "Made in the U.S.A." boosterism by my parents going on. The 80's was a decade when "fear of Japan taking over everything" was very common.